# Influencer campaign brief — blank template

Complete the bracketed fields. This planning brief records the proposed scope; unresolved terms remain questions, not agreements. Confirm commercial terms and required approvals through your actual process.

## Campaign and owner
- Brand: [BRAND]
- Campaign: [NAME]
- Brief version and updated date: [VERSION; YYYY-MM-DD]
- Brand owner and contact: [NAME; CONTACT CHANNEL]
- Creator and platform: [CREATOR; PLATFORM]
- Approval owner: [NAME OR ROLE]

## Objective and audience
- Primary objective: [ONE OUTCOME]
- Intended audience: [WHO AND WHY]
- Evidence supporting creator fit: [SOURCE URL; CHECKED DATE; OBSERVATION]
- What remains unverified: [QUESTIONS]

## Product and message
- Product and source of truth: [DESCRIPTION; URL]
- Key message: [ONE CLEAR POINT]
- Claims the brand has verified: [CLAIMS AND APPROVED SOURCE]
- Claims not permitted or not yet substantiated: [DETAILS]
- Product access or shipping arrangements: [CONFIRMED / PENDING; OWNER]

## Proposed deliverables
For each deliverable record:
- ID: [D-001]
- Platform and format: [PLATFORM; FORMAT]
- Quantity and scope: [DETAILS]
- Required elements: [FACTUAL REQUIREMENTS]
- Creative freedom: [WHAT THE CREATOR DECIDES]
- Link or call to action: [APPROVED DESTINATION / PENDING]
- Accessibility expectations: [CAPTIONS OR OTHER AGREED REQUIREMENTS]

## Dates and review
Use dates with an explicit time zone when a time matters.
- Creator acceptance deadline: [DATE / NOT SET]
- Product ready / delivery dependency: [DATE; OWNER]
- Draft window: [DATES; TIME ZONE]
- Brand feedback owner and window: [OWNER; DATES]
- Revisions included: [PROPOSED; CONFIRMED; OR QUESTION]
- Publication window: [DATES; TIME ZONE]
- Change procedure: [WHO CONFIRMS CHANGES AND WHERE]

## Commercial and usage questions
- Fee and currency: [PROPOSED / CONFIRMED / PENDING]
- Payment process and timing: [DETAILS / PENDING]
- Gift or paid partnership: [EXPLICIT DESCRIPTION]
- Is content required? [YES UNDER AGREED SCOPE / NO OBLIGATION / PENDING]
- Usage channels and duration: [DETAILS / PENDING]
- Paid promotion or account permissions: [SEPARATE QUESTION]
- Exclusivity: [DETAILS / NOT REQUESTED / PENDING]
- Disclosure requirements: [OWNER TO CONFIRM FOR RELEVANT CONTEXT]
- Where the approved agreement is recorded: [REFERENCE / PENDING]

## Measurement and handoff
- Agreed success measure: [METRIC; DEFINITION]
- Reporting window: [DATES]
- Data supplied by: [OWNER; SOURCE]
- Attribution limitations: [WHAT THE DATA CANNOT PROVE]
- Tracker reference: [LINK / FILE]
- Open questions: [QUESTION; OWNER; NEXT ACTION]