Subject: Re: [ORIGINAL SUBJECT]

Hi [CREATOR NAME],

Following up on my note about [CAMPAIGN OR PRODUCT]. The short version is [ONE-SENTENCE OFFER], for [PROPOSED TIME WINDOW].

[OPTIONAL: ONE USEFUL NEW DETAIL THAT IS TRUE, SUCH AS A CONFIRMED BRIEF OR A FLEXIBLE DATE. DELETE THIS LINE IF THERE IS NONE.]

Would you like me to send the brief? If it isn’t relevant, just let me know and I’ll close this out.

Thanks,
[YOUR NAME]
[BRAND]

Before sending: check the conversation for a reply, refusal, opt-out, or a colleague’s contact. Do not send if a stop condition applies. Choose timing based on the actual campaign and prior conversation, not a universal cadence.