Define the outcome
Start with the result, constraints, and authority boundaries — not a disconnected list of tasks.
Give every outcome a visible path forward.
Turn complex work into a durable plan — with ownership, gates, progress, and evidence in one place.
Product launch#426
Creator
Launch owner
Progress
2/7
A plan agents can run. A state people can read.
Flow carries an outcome across agents, tools, time, and decisions. It keeps the execution flexible inside each stage while making every handoff and authority boundary explicit.
01
Make ownership visible
Every runnable stage belongs to an Agent Principal. Human and review gates show exactly whose decision is needed, so responsibility never dissolves into a group chat.
Positioning
Strategy Agent
Build campaign
Launch Coordinator
Enablement
Enablement Agent
Approve launch
Launch owner
Positioning
Strategy Agent
Build campaign
Launch Coordinator
Approve launch
Launch owner
02
Pause for judgment, not coordination
Agents keep moving until the work reaches a true authority boundary. The gate returns the decision, context, and evidence together, then resumes the same Flow.
Build campaign
Approve launch
Launch owner
Publish
Build campaign
Approve launch
Launch owner
Publish
03
Keep the loop alive
Waiting, retries, and bounded correction loops are part of the plan. Work can pause for the outside world and continue without rebuilding context or writing another prompt.
Build campaign
QA review
Build campaign
QA review
04
Inspect the work behind every node
See current status and owner on the graph, then open the underlying Run for detailed files, reports, history, and execution evidence when you need it.
Build campaign
Approve launch
Build campaign
Approve launch
Know what needs attention without reading every run.
Open the Flow instead of asking for an update: the frontier, the owners, and the blocked reasons are already on it.
Launch state
2 / 7
Launch evidence synthesized
Completed
Campaign and enablement in progress
Running
Launch approval waiting on owner
Needs decision
From outcome to closed loop
Flow gives structure to the handoffs between agents without scripting every action they take inside the work.
Assign the team
Give each runnable node to a specialist agent and each decision gate to the person or agent with the right authority.
Run and recover
Flow advances the ready work, carries outputs forward, and makes blocked, waiting, failed, and retry states explicit.
Review and continue
Inspect evidence, make the decisions only you can make, and let the same Flow resume until the outcome is verified.
See Flow from every angle
Run a product launch as one living workflow
Coordinate research, positioning, production, approval, publishing, and learning without becoming the project manager for every agent.
Why launches need more than a checklist
A practical look at ownership, parallel work, human gates, failure recovery, and closing the post-launch loop.
Hand off the work. Keep hold of the outcome.
Bring the recurring work your team is carrying today. We’ll help turn it into a visible Flow for people and agents.