How to Help ChatGPT Recommend Your Products and Services More Accurately: The Complete ChatGPT Business Hub Guide for SMBs

Business Hub is where eligible businesses claim and manage their ChatGPT profiles. Once your claim and Persona verification are approved, share accurate product and service details so ChatGPT can recommend your business more accurately when it’s a good fit. Give prospects a clear path to buy or request a quote. Use available mentions and website clicks in Insights to decide what to improve first. Check your eligibility, then sign in to Business Hub to start your claim.

Businesses in ChatGPT lets people open a business profile when they discover a company in ChatGPT. Business Hub is the dashboard eligible owners and authorized representatives use to claim and manage that profile. OpenAI launch announcement

A ChatGPT account gets you into Business Hub to look up your business and check the available claim options. Once your claim and Persona verification are approved, you can edit your profile and view available Insights. If you sell products, you can connect a product catalog. Business Agents have separate eligibility requirements. OpenAI setup guide

Claiming your profile helps people with relevant needs discover you and gives them a clear next step. You can see mentions and website clicks in ChatGPT, then use those numbers to improve what customers see.

Help more potential customers find you

When people ask ChatGPT to recommend a product or service, accurate information about your business makes it easier for ChatGPT to recommend you. OpenAI product overview

Someone asks ChatGPT, “Which company can provide IT support for a small team?” That’s a chance to reach a new customer. After claiming your profile, spell out who you serve, where you operate, and what your service covers. That makes ChatGPT more likely to recommend your business when it’s a good fit. While they’re still comparing options, you have a chance to turn that interest into an inquiry or a purchase.

Turn more searches into orders

Once you publish a Business Agent, people who find your business in ChatGPT can open your profile and chat with it directly. Your agent can answer their biggest questions while they’re still comparing options.

Say someone is looking for IT support for a team of 20. They can ask your agent, “Do you support Macs? If something breaks on the weekend, is anyone available to help?” If it sounds like a fit, they can follow the agent’s link to book a consultation on your website. OpenAI setup guide

See how your brand performs in ChatGPT

Business Hub lets you see how often ChatGPT mentions your business and how often people click your website link. That gives you a way to tell whether ChatGPT is bringing you attention and clicks. OpenAI Insights guide

If mentions have risen lately and website clicks haven’t kept up, look at your profile. Does it make clear what problems you solve for customers? Does the website link take them to the most relevant page?

Better understand what your customers need

Discovery topics in Business Hub show which themes tend to come up in answers that mention your business or cite your site. Start by making the information on those topics clearer.

Say you provide IT support and weekend support keeps coming up. Use your profile and website to explain whether anyone is on call over the weekend, when customers can reach you, and how you handle urgent problems. The next time someone asks, ChatGPT has clearer details to draw on, and customers can tell sooner whether you can help.

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. You need to own the business or be authorized to represent it. Check where your business is based, what type of business it is, and which feature you want to use. OpenAI launch announcement · ChatGPT supported regions · OpenAI product FAQ

Check eligibility by business type

You want to claim a business profile

Initial access is for eligible businesses with a website. Your business must be in a region where ChatGPT is available, and its business type and required verification method must be supported. Local shops and restaurants follow the local listing rule below.

You run a local shop or restaurant

You can currently claim only an existing U.S. listing. If Business Hub offers a waitlist when you search, you can join it.

You run an online business without a listing

Eligible online businesses may see an option to create a profile in Business Hub. On launch day, one user saw “Coming soon” for creating a service business profile.

You want to publish a Business Agent

Business Agent has separate eligibility rules. The builder is currently available to eligible U.S. ecommerce and online service businesses with a website.

If the country or postal code looks wrong

One user reported that the last verification screen only offered the United States, and another reported a postal-code error. Check that you selected the right listing and location. If the country is still wrong, send OpenAI Support the step where you got stuck and the message shown on screen. Official eligibility guide · Launch-day screenshots · Country-field report · Postal-code report

If your business fits a claim path, continue to account setup. If you’re unsure whether a listing exists, search for the exact business before starting a claim.

Open ChatGPT Business Hub and sign in. If you’re new to ChatGPT, choose Sign up, finish account setup, and return to Business Hub. If you received a personal claim invitation, sign in with the email address that received it.

Check the listing and managing account

Search by business name. Compare the website and address before choosing a listing, especially if several businesses share a name or you have multiple locations. Confirm which ChatGPT account will manage the profile before submitting. The person who claims it can invite teammates or an agency later using their own accounts.

If the listing is locked or already claimed

Select Contact support if a listing is locked. If someone else has claimed it, choose Dispute ownership from the profile menu. Once you’ve selected the right profile or the eligible create path, move on to verification. OpenAI claim and access guide

Choose a verification method shown for your listing. Business Hub may offer a code by business phone or email, a TXT record on your domain, or a connection to your Shopify store. OpenAI then reviews the claim and emails you a decision or asks for more information. OpenAI verification instructions

If you verify by DNS, check the published hostname

1. Before starting, check who can edit your DNS records. If someone else manages the domain, contact them in advance. Follow the expiry window in Business Hub. Early users reported different windows.
2. Use the exact host and TXT value. Some DNS editors append the domain automatically. In one Squarespace claim, pasting the full hostname into the host field added the domain twice. Check the hostname the editor will publish.
3. Look up the record before retrying. If you have dig, run dig +short TXT <full-hostname> with the full hostname from Business Hub. Check that the returned value matches, then select Verify domain.

Squarespace claim report · Reported expiry window · Cloudflare walkthrough

Check claim approval and Persona approval separately

Once your claim is approved, complete Verify with Persona in the business overview. You may need a government-issued ID, business registration details, and proof that you can represent the business. Persona approval unlocks the blue check, profile edits, available Insights, and agent setup for eligible businesses.

Check your website, category, description, and logo, then review the shipping and return policies customers need before buying. “Same-day flower delivery in Austin on orders placed before noon” tells shoppers more than “flowers for every occasion.” OpenAI reviews profile edits. After review, open the public profile to see what customers see.

If you upload a CSV product feed

Follow the product file specification. For a hosted feed, use the URL of the file itself. Check at least one in-stock item, one out-of-stock item, and one variant with a different price. Compare the price, availability, and link with the storefront. Before connecting your feed, review Section 3 of the Businesses in ChatGPT Terms for crawler access and text and data mining provisions. Product file specification · Product feed terms

Check your Shopify Catalog connection

Check Sales channels → Agentic → ChatGPT. Eligible products are already shared through Shopify Catalog, where you can keep prices and stock up to date. Stores outside the U.S. may qualify for this channel if they sell to U.S. customers. Publishing a Business Agent requires an eligible U.S.-based business. Shopify’s Agentic Storefronts knowledge base is separate from the Business Agent. Check which information the agent will use in Business Hub. Shopify’s ChatGPT channel guide

Once your profile goes live, open a product or service link as a customer would. Confirm that the landing page matches the information on your public profile.

Open your verified profile and select Insights. OpenAI documents a 28-day view of aggregate activity. Official Insights definitions

Read mentions, clicks, and discovery topics

Check why a metric is blank

If a metric is blank, first check that Persona verification was approved. Even after approval, activity may be below the reporting threshold, data may still be coming in, or the metric may be unavailable. For your internal records, note the profile, date range, visible metrics, and any changes you made. OpenAI’s terms treat Insights data as confidential. Reporting FAQ · Insights data terms

Pick one change and record when it went live. The next time you open Insights, you’ll have a record of what changed alongside the numbers.

If your verified profile shows the agent builder, open a draft or create an agent. Review the product information and policies it will use. Once it’s published, customers can ask questions in a chat labeled with your business name and follow the agent’s links to your site to buy, book, or check an order. OpenAI agent setup · Business Agents policy

Test with real customer questions

Fix the answers and test again before publishing

If an answer is wrong, update the information or instructions it uses and ask the same question again. Once you’ve checked the answers and where the links lead, select Publish.

Identify which step is blocked. A listing search, a claim review, and a Persona review can each need a different action.

Find the next step for the error you see

What to include when you contact support

If the interface offers no next step, send OpenAI Support the business name, the step that failed, the exact error, and a screenshot with sensitive details removed. OpenAI troubleshooting · Phone verification report · Pending review walkthrough

Ask a question a customer would ask. Save the answer, date, and any cited links. Compare the wrong detail with your public profile, the page where you publish that information, and the cited source. ChatGPT can use multiple sources. OpenAI guidance on business updates

Identify which source needs a correction

Ask the same question again after the correction

For example, if ChatGPT says you ship nationwide and cites an old shipping page, update that page with the areas you serve. Once the correction is live, start a new conversation in ChatGPT Search and ask the same question. Check the answer and citations again. Record the question, wrong detail, source URL, correction, and recheck date so your team can follow up. ChatGPT Search website access