Influencer Outreach Agent Team

Subject: Paid partnership idea for [CREATOR NAME] × [BRAND]

Hi [CREATOR NAME],

I’m [YOUR NAME], [YOUR ROLE] at [BRAND]. I watched/read [SPECIFIC RECENT CONTENT] and thought [OBSERVATION YOU ACTUALLY CHECKED] would make your perspective relevant to [CAMPAIGN IDEA].

We’re planning a paid collaboration around [PRODUCT OR CAMPAIGN]. Our initial brief is [DELIVERABLE AND PLATFORM], with a target window of [DATES]. The audience and objective are [AUDIENCE AND OBJECTIVE].

Our initial budget is [AMOUNT AND CURRENCY / ASK FOR A QUOTE IF UNSET]. That covers [WHAT IS INCLUDED]. Usage outside your own channel, exclusivity, revisions, and any paid promotion would need to be discussed separately; nothing is agreed yet.

If this sounds relevant, could you let me know your availability and how you would price that scope? I can send a short brief before either of us commits.

Thanks,
[YOUR NAME]
[ROLE, BRAND]
[BRAND WEBSITE]

Before sending: replace every bracketed field, verify the observation, and confirm you can offer the stated budget and scope.

Subject: Would you like to try [PRODUCT] from [BRAND]?

Hi [CREATOR NAME],

I’m [YOUR NAME] from [BRAND]. [SPECIFIC, VERIFIED REASON THE PRODUCT MAY FIT THEIR CONTENT OR INTERESTS].

We’d like to offer you [PRODUCT / PRODUCT CHOICE] to try. This is a gift invitation: accepting the product does not require a post, a positive review, or any other content. We are not requesting content usage rights through this message.

If you’re interested, please reply and we’ll share [PRODUCT DETAILS / AVAILABLE OPTIONS] and arrange delivery through [YOUR ACTUAL ADDRESS-COLLECTION PROCESS]. Please don’t send your address until we confirm the details.

If you only consider paid partnerships, you’re welcome to tell us. Any deliverables, fees, or usage terms would need a separate agreement.

No problem if it isn’t a fit.

Thanks,
[YOUR NAME]
[ROLE, BRAND]
[BRAND WEBSITE]

Before sending: verify product availability and shipping coverage. Do not imply a gift guarantees content. Use an authorized channel for delivery information.

Subject: Re: [ORIGINAL SUBJECT]

Hi [CREATOR NAME],

Following up on my note about [CAMPAIGN OR PRODUCT]. The short version is [ONE-SENTENCE OFFER], for [PROPOSED TIME WINDOW].

[OPTIONAL: ONE USEFUL NEW DETAIL THAT IS TRUE, SUCH AS A CONFIRMED BRIEF OR A FLEXIBLE DATE. DELETE THIS LINE IF THERE IS NONE.]

Would you like me to send the brief? If it isn’t relevant, just let me know and I’ll close this out.

Thanks,
[YOUR NAME]
[BRAND]

Before sending: check the conversation for a reply, refusal, opt-out, or a colleague’s contact. Do not send if a stop condition applies. Choose timing based on the actual campaign and prior conversation, not a universal cadence.

Subject: Re: [CAMPAIGN / ORIGINAL SUBJECT]

Hi [CREATOR NAME],

Thanks for sharing your rates. To make sure we’re comparing the same scope, my understanding is:

- Deliverables: [FORMAT, QUANTITY, AND PLATFORM]
- Timing: [DRAFT / REVIEW / PUBLISH WINDOWS]
- Fee: [AMOUNT AND CURRENCY]
- Included revisions: [NUMBER AND TYPE / STILL TO BE CONFIRMED]
- Usage: [CHANNELS, DURATION, AND WHETHER PAID PROMOTION IS INCLUDED / STILL TO BE CONFIRMED]
- Exclusivity: [SCOPE AND DURATION / NONE PROPOSED / STILL TO BE CONFIRMED]
- Payment: [TIMING AND PROCESS / STILL TO BE CONFIRMED]

Could you confirm whether that matches your quote and flag anything I’ve missed?

[CHOOSE ONE AND DELETE THE OTHER:
A. This is within the budget I’m authorized to discuss. I’ll route the confirmed scope for approval before we commit.
B. Our available budget is [AMOUNT AND CURRENCY]. Would [A SPECIFIC SMALLER SCOPE] be workable? No problem if that doesn’t fit your pricing.]

We haven’t agreed to additional rights or work through this summary. Once the scope is confirmed, we can document the terms and next steps.

Thanks,
[YOUR NAME]
[ROLE, BRAND]

Before sending: do not describe an unapproved quote as accepted. Replace unresolved terms with explicit questions rather than assuming they are included.